There are 5 final logo forms that were created in the scope of this project. Those include a horizontal variant (primary logo), a vertical variant, an icon, a horizontal word-mark, and a stacked word-mark. Every single version has been described in a logo book.
The stacked work-mark version was actually created first. Initially, the concept was to not create an icon and to have only a work-mark. Later on, during the feedback phase, it was established that an icon should be integrated into the logo to allow for greater flexibility with brand identification.
Here we have a showcase of the logo icon structure. Putting some lines over it really does make it fancy, am I right?
As usual, there were a couple of mockups created to showcase some of the potential use cases for the logo. Such examples always allow for a better understanding of the product that is being created. Here we have a couple of noice stickers and a branded t-shirt to proudly let everyone know you're a part of the team.
Lastly, there are some initial mockups. Most of them were never presented to the client. I believe it's important to edit the number of choices that are submitted to the feedback phase. It's all about finding the balance of what works as a real-world usage for this particular business and what was there as just a part of the drafting phase to help give shape to the final product.
