The visual symbol of the leaf that transitions to the ‘V’ letter also creates a checkmark meaning to symbolize the vision of promoting eco alternatives and the mission at the core of the company. The main font is a custom solution, the lettering is based on the circle shape and is meant to convey friendliness and the design simplicity of the company’s products.
To the client’s wish, there’s also an alternative version of the logo with a circle outline that symbolizes a paper plate, which happens to be one of the most popular products the company sells.
In the Ecoserve online store, you can find plenty of eco-friendly dishes and cutlery. The company values its mission to promote better eco-solutions in the food-serving industry.