The client wanted the logo to be a visual companion to the products it sells. One of the most representative pieces of the custom furniture the company offers is the modular wardrobe and shelving units that can be adapted to any space. That became the inspiration for the final design and a series of variations you can explore below.
Here are some sketches from the early stages of the design process. The vibe I wanted to capture was one of simplicity, geometric visuals, and modularity. I wanted to create a semi-abstract portrait of the design language behind the company’s furniture.