The idea behind the logo was to showcase the concept of a data graph as well as the ascending movement reflecting the company’s performance. The incorporation of the double ‘T’ in the logo indicates the involvement of the company in the business and engagement for statistics it has.
In the final design, the logo glyph subtly changes based on the logo variant and size. The line width and the spacing between them are adjusted to visually maintain a consistent weight and to better reflect the neat and formal language of the company.
